Privacy Policy

Last updated: 12 June 2026

This Privacy Policy explains how The Purple Ohm(ACN 698 440 943) (“we”, “us”) collects, uses, stores and discloses personal information when you use Fieldmark(the “Service”). We handle personal information in accordance with the Australian Privacy Principles (APPs) in the Privacy Act 1988 (Cth).

1. Information we collect

We collect the following categories of information:

• Account information — your name, email address, and password (stored only as a secure hash by our authentication provider).
• Workspace content — the research data you and your team enter, including observations, actors, personas, methods, projects, notes, tags, and any images you upload.
• Billing information — if you subscribe to a paid plan, your subscription status and billing details are processed by Stripe. We do not store your full card number; Stripe handles payment card data.
• API keys — if you connect your own AI provider or Azure DevOps account, the key or token you provide is stored to operate those features. It is held in a restricted, access-controlled store and is never displayed back to you after entry.
• Usage and technical data — basic logs and analytics needed to operate, secure, and improve the Service (for example, request timestamps and error logs).

2. How we use your information

• To provide, maintain, and secure the Service and your workspace.
• To authenticate you and keep each workspace’s data isolated from others.
• To process subscriptions and payments through Stripe.
• To run features you trigger — for example, sending your observation text to your chosen AI provider when you generate personas, or sending observation data to Azure DevOps when you export.
• To respond to support requests and communicate important changes.

3. Where your data is stored

Workspace data is stored in a Postgres database hosted by Supabase, and the application is served via Vercel. These providers may store and process data on infrastructure located outside Australia. Access to your workspace data is restricted at the database level using row-level security so that each workspace can only access its own data.

4. Service providers and disclosure

We share information only with providers that help us operate the Service, and only as needed:

• Supabase — database, authentication, file storage.
• Vercel — application hosting.
• Stripe — subscription billing and payment processing.
• Your chosen AI provider (e.g. Anthropic or OpenAI) — only when you use AI persona generation, and only the relevant observation text.
• Azure DevOps — only when you choose to export observations as work items.

We do not sell your personal information. We do not display advertising, and we do not use your workspace content to train our own models. We may disclose information where required by law.

5. Cookies

We use only essential cookies required to keep you signed in and to operate the Service. We do not use third-party advertising or tracking cookies.

6. Data retention

We retain your information for as long as your account is active. If you delete content, or close your workspace or account, we delete or de-identify the associated personal information within a reasonable period, except where we are required to retain it (for example, billing records for tax purposes).

7. Security

We take reasonable steps to protect your information, including encrypted connections, row-level data isolation between workspaces, and restricted access to credentials. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your rights

You may request access to, or correction of, the personal information we hold about you, and you may ask us to delete it, subject to legal limits. To make a request, or to raise a privacy concern, contact us at the email below. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

9. Children

Fieldmark is intended for use by professionals and is not directed at children. We do not knowingly collect personal information from anyone under 16.

10. Changes to this policy

We may update this Privacy Policy from time to time. We will revise the “last updated” date above and, where changes are material, take reasonable steps to notify you.

The Purple Ohm · ACN 698 440 943 · Questions? Email peter@thepurpleohm.com.